INTRODUCTION
The challenge was to create a captivating video for the DevCom orientation for freshies, despite motion design not being my area of expertise. With only three days to deliver, I had to quickly adapt and learn new skills to produce a visual experience that would showcase DevCom and encapsulate its essence. I embraced the opportunity to learn and create something new.
Join me on this journey as I take you through the creative process of the final product that you just saw.
Sound First
As someone with no prior experience in sound design, I found that the most effective way for me to create a video with sound was to choose the soundtrack first and build the visuals around its rhythm and beats.
Story board
Given the time constraint, I couldn't afford to make it a highly intricate motion graphic project therefore I chose to take a minimalistic approach while still maintaining visually stunning aesthetic. To effectively convey meaning in the project, I utilized shapes, specifically circles, as a means of visual communication.
A few modifications were required due to a shortage of time.
mood board
Under the Hood
The Big Day
Well, it turns out that the rendering time was a whopping 9 hours, and we were left with no choice but to wing it on the big day. So, we decided to play it the on After Effects Preview instead.
The event was a BIG hit!
